Cookie Statement

What are Cookies, Tags/Beacons, and JavaScripts?
Most websites use convenient technologies that increase ease of use and make sites appeal to every type of visitor. Well-known examples of these technologies include cookies and scripts (hereinafter collectively referred to as ‘cookies’). Cookies can be used by website owners or third parties – advertisers, for example – who communicate through the website you visit.

The use of cookies is safe. No personal information, such as a telephone number or an email address, can be derived from cookies. In other words, cookies cannot be used for email and telemarketing promotions.
We use cookies, tags/beacons, and JavaScript, so that we can detect visitors’ browsers and thus measure the number of visitors to our website.

Statistics can then be created from these data. These statistics give insight into how often our websites are visited, where visitors spend most of their time, and so on. This allows us to make the structure, navigation options, and content of the website as user-friendly as possible. We cannot trace statistics and other reports back to people.
We believe it is important that you know which cookies our websites use and for which purposes. After all, we would like to guarantee your privacy and the user-friendliness of our websites as much as possible. Below you can read more about the cookies used by and via our websites and for what purposes.

Kalibra uses three types of cookies
Cookies are small data files that are placed on your device by the website you visit. The next time you visit that same website, these cookies ensure that your device is recognised. By using cookies and similar technologies such as pixel tags / beacons, and scripts (‘cookies’), the website can store information about visits and visitors. We place some of the cookies on the websites ourselves, whereas others are placed by third parties. Third-party cookies may also collect data outside of our websites. Cookies can be used to personalise the visit to a website. There are different types of cookies, which are used for the following purposes:

  • Functional cookies

These are cookies that allow users to view kalibra.nl, use the features on the websites, and access secure areas of the sites. The information collected through these cookies is not used for marketing purposes

  • Analytical cookies

These cookies help Kalibra improve its website. These cookies collect information about how visitors use kalibra.nl, including information about the most visited pages or the number of error messages displayed. WebAnalytics cookies are an example of this type of cookie.

  • Marketing and other cookies

Marketing cookies on kalibra.nl are usually placed by advertising networks. These networks are companies that act as intermediaries between Kalibra and advertisers. These cookies are used to:

  • show relevant, personalised advertisements or offers via all types of media (such as email, social media, and banners) based on your visit to and click behaviour on kalibra.nl;
  • limit the number of times each ad is shown;
  • measure the effectiveness of an advertising campaign;
  • create a link with social media, so that you will be recognised if you want to use social media via kalibra.nl.

Functional cookies

Google Tag Manager
Purpose: Analytics & tag management & cookiebar manager. This script is used for measuring the website to gain insight into its effectiveness and quality. In addition, this script ensures the management of all analytics and tracking cookies, and thus also compliance with legislation.
Retention period: Deleted at the end of the session
Sharing: Google does not share anonymous data with third parties. Also see the Google Privacy Policy

Cookie banner
__EuCookieBanner
Purpose: Remembers your choices with regard to which cookies you wish to store.

Analytical cookies

Google Analytics: _ga, _gid, _gat
Purpose: With Google Analytics we measure how you use kalibra.nl and how you found us. We use this knowledge to improve our websites. Without this cookie we will miss out on your data. As a result, we won’t see how you use our website and you will have to wait longer for improvements.
Retention period: This is a Google cookie and will be deleted after a maximum of two years.
Sharing: Google does not share anonymous data with third parties. Also see the Google Privacy Policy.

Hotjar: _hjl, _hjIncludedInSample

Purpose: We use Hotjar to improve the usability of our website. This cookie also makes it possible to detect errors on the website.
Retention period: This is a Hotjar cookie and is stored for a maximum of one year.
Sharing: Hotjar does not share anonymous data with third parties. Also see the Hotjar Privacy Policy.

Marketing cookies

DoubleClick: id, _drt_, __gads
Purpose: Tracking & remarketing. This cookie (set by a script) is used for advertising purposes, more specifically the anonymous measurement of advertising campaigns and the anonymous collection of data. The latter concerns the country/language in combination with the sought product, in order to show relevant advertisements to the customer on external websites in the correct language. In this case it concerns both banners and videos.
Retention period: This is a Google cookie and will be deleted after a maximum of two years.
Sharing: Google shares anonymous data with third parties. Google Privacy Statement.

Google Dynamic Remarketing
Purpose: Tracking & remarketing. This cookie (set by a script) is used for advertising purposes, more specifically the anonymous measurement of advertising campaigns and the anonymous collection of data. The latter concerns the country/language in combination with the sought product, in order to show relevant advertisements to the customer on external websites in the correct language. It mainly concerns text ads via the Google Display Network (GDN)
Retention period: This cookie is deleted after 90 days.
Sharing: Google does not share anonymous data with third parties. Also see the Google Privacy Policy.

Linkedin Marketing Solutions & Linkedin Ads
Purpose: Tracking & remarketing. This cookie (set by a script) is used for advertising purposes, more specifically the anonymous measurement of advertising campaigns and the anonymous collection of data. The latter concerns the country/language in combination with the sought product, in order to show relevant advertisements to the customer on LinkedIn in the correct language
Retention period: This is a LinkedIn cookie and will be deleted after a maximum of two years.
Sharing: LinkedIn does not sell personal data to third parties.

Facebook
Purpose: The Facebook pixel ensures that you will see relevant Kalibra content on Facebook. In this way we can serve you even better online.
Retention period: Facebook stores data as long as they need them to offer products and services. Data linked to your own Facebook account will be kept until you delete your account, unless Facebook no longer needs these data.
Sharing: Facebook does not sell personal data to third parties. Also see the Facebook Privacy Policy.

Browser setting
If you do not want websites to place cookies on your computer at all, you can adjust your browser settings so that you receive a warning before cookies are placed. You can also adjust your settings in such a way that your browser will refuse third party or all cookies. In addition, you can also delete cookies that have already been placed. Please note that you have to adjust the settings individually for each browser and computer you use.
Always remember that refusing cookies does not mean that you will no longer see advertisements. Advertisements will simply no longer be tailored to your interests, and you will see the same ads more frequently.
How to adjust your settings differs per browser. If necessary, consult the help function of your browser, or click on one of the icons below to go directly to your browser’s manual.

  • Chrome
  • Firefox
  • Microsoft Internet Explorer
  • Microsoft Edge
  • Safari
  • Opera

Do you have suggestions, complaints, or questions about our Cookie Statement or Privacy Policy? Please send an email to info@kalibra.nl.